Letting Go, Holding On: What to Do with Your Beloved Books When Downsizing
If you’re a book lover, downsizing can feel like a real emotional challenge. Books are more than pages and covers—they’re companions, memo…
See why Rhoda Goldman Plaza remains the jewel of San Francisco, offering unsurpassed senior assisted living and memory care rooted in a 175-year legacy of service.
If indeed San Francisco is the city where cable cars climb halfway to the stars, our Rhoda Goldman Plaza community adds to the city’s legacy and charm, creating an ideal setting for luxury senior living in San Francisco.

Walk into any private senior apartment and you’ll see why our floorplans and living spaces are so highly rated: full of light, a kitchenette, nicely sized closets. Each apartment was designed for ease of mobility, and with your bed made daily and weekly housekeeping, you have more time to engage in the things you love to do.
From daily specials to everyday favorites, our menu features locally sourced ingredients prepared by our spectacular chefs. Guided by kosher-style principles for a higher standard of quality, our dining program is a cornerstone of our assisted living experience. Breakfast, lunch, and dinner selections are served between 7:30am and 6:30pm. And for lighter fare, our convenient Cafe Bistro serves an appealing selection of coffee drinks, snacks, pastries, lighter meals, and grab n’ go favorites. Friends and families only.

We cultivate a personal and cozy ambiance within a sophisticated and polished setting, creating a truly boutique experience for upscale assisted living. Drop by for a visit and see why our residents speak so highly of our beautifully designed community.
Rhoda Goldman maintains a deep rotation of trained professionals to ensure every resident gets the specialized attention they need from people who know them personally and treat them with individuality and respect.


Through our exclusive partnership with the leading Fromm Institute, we offer an engaging curriculum for lifelong learning. Residents also enjoy a rich calendar of activities including lectures, music performances, fitness classes, book clubs, and more!
We are a proud division of Jewish Family and Children’s Services, a trusted nonprofit that has served the Bay Area community since 1850. This unmatched legacy drives our commitment to providing dynamic, personal, and honorable care to every resident in our premier senior living community.

If you’re a book lover, downsizing can feel like a real emotional challenge. Books are more than pages and covers—they’re companions, memo…
Ofelia Bunag Ofelia moved to San Franciso in 1976 from the Philippines (Manilla). She has two daughters and one grandchild and enjoys gard…
More than 25 years ago, Jewish Family and Children’s Services (JFCS) boldly set out to create a new vision for senior living in San Franci…